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Paid Inclusions: Every search engine already has an automated program commonly called a "spider" that indexes all the web pages it locates online, and they provide this service for free. So whether you pay or not, your web page will eventually be indexed by Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.

A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular web pages that have been paid to be included in their listings. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately. However, paid directory inclusions are different. In most cases, if a directory offers paid inclusion, it will not list your site unless you pay for it. Some of the paid directory inclusions we recommend are: